Up the eco-athleisure ante in your wellness regime
Partner's Special: Green Is The New Black X Spark - The Conscious Festival Looking that rise of athleisure brands, wellness tourism retreat operators, boutique gyms, health and wellness products, wellness aficionados like us all know that
Partner’s Special: Green Is The New Black X Spark – The Conscious Festival
Looking that rise of athleisure brands, wellness tourism retreat operators, boutique gyms, health and wellness products, wellness aficionados like us all know that it is not a trend but something worth paying close attention to. Successes like Teeki (materials are from recycled plastic bottles) to mats from Rumi Earth and other body and skincare like for the pits (you sweaty active people you!) with brands like True Undercover Agent Deodorant, Tata Harper, RMS Beauty and many more to create not only safe, sustainable but also effective to your skincare regime. Brands like these are taking the lead on being thoughtful on what is inside the products and also the effects on the environment. How so? We’ll be sharing more in the next article (on toxicity in skincare to your body and environment) but for now, you can read more here: Microbeads in cosmetics hazard on both body and environment?
Do we need that 110 leggings? Mindful Shopping starts here.
We hear you that the crop, tights, leggings must follow the different season and moods and type of workout but do a closet assessment of your current purchases and see if you need some mindful shopping moving forward. We know that money can’t buy happiness and people who say that, never went shopping spree. But while you move on the next workout gear, work wear and so on, perhaps look at the labels behind it, the labour practices and sustainability for the environment. When a new season or line comes out in the market, we make the vote via our wallet on what we want for the labour practices and environment.
Fast Fashion. Unconscious Shopping. Profits over Products.
The rise of consumers making decisions and putting their statement on the money and purchases, this works in tandem with brands, services that move towards, sustainability, ethical consumerism. Well isn’t that how it is suppose to be anyway? In this part of the world (Asia), we are proud to have retail store like Touch The Toes, a yoga focused retail that curates a selection of eco-conscious, ethical brands under one roof. Brands in the athleisure department that has made the waves include Caelum Greene, Manduka, Vege Thread, Reve En Vent and many more.
To be in trend and of course #onfleek during our workouts, we promote the short use and the throw-away culture. And the cycle repeats. Not saying you can’t look great, we encourage that for sure! However, the message here is to invest in your necessity for your workout wear but in a better quality, ethically-sourced products. The idea is to live with key quality pieces that you truly need. And the true environment impact starts from your purchase. Again, do we need that 110 legging, sports bra, shoes?
So, who made my clothes?
Initiatives like Fashion Revolution that drives the awareness on #whomademyclothes brings into question the unconscious shopping. Taking it up a notch is the effort by Raye Padit, owner of Swapaholic where efforts to swap instead of dumping the pre-loved clothing of yours. A growing number of labels are currently at the forefront of the trend, proving that minimalism is anything but boring. Brands like MATTER, Reformation, BuddhaWear and People Tree have signals and be also the siren for fashion industry to evolve toward greener practices and products. Education is key and research shows that two-thirds of global consumers are willing to pay more for sustainable products. One has moved from this wave of sustainability in fashion from organic materials but look at more holistic approach taking into account the entire lifecycle of a clothing – from livelihood of who made it, to carbon footprints, ethically sourced materials and more.
Don’t just read it here. We think you must experience a day of conscious living – not only for your inner well-being but also understanding the connection and impact we humans have to the environment. A special Meet The Makers segment is available to where you truly understand where your clothes come from. A festival like no other! We’ll see you there.
Attend Green Is The New Black X Spark: The Conscious Festival, 13 May, Equarius Hotel Resorts World Sentosa (Singapore) for a day of game-changing talks to learn to live consciously. More at www.greenisthenewblack.asia
Photo: Caelum Greene, Manduka, BuddhaWear & Fashion Revolution